Responsive Design

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Responsive Design

With the increasing number of devices, platforms and browsers that websites need to work on, responsive web design is now mainstream. A responsive website enables users an optimal viewing experience regardless of the device used. Be it a PC, tablet or a smartphone, the user interface automatically adapts to the screen on which it’s being viewed. This gives the user a chance to see all the content offered rather than a scaled down version of a website.

Increasing your reach to tablet and mobile audiences

The proliferation of web applications on tablet and mobile devices has been the driving force. Traditionally users would be re-directed to a device-specific site, but now one site can be implemented across devices.Tablet sales may exceed 100 million this year, meaning that responsive design has never been more important. Numerous sites are already experiencing up to 40% traffic from tablet and mobile devices, giving a strong commercial imperative to accommodate smaller screens in a unified design.

Increase your visibility in search engines

Responsive Design means you can manage one website with a single set of links. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy unified across devices.Quality content which is regularly released improves your search engine ranking page positioning. Fewer resources can be wasted in low-level duplication of content across sites, increasing your chances or a higher ranking.Additionally, Google suggests that mobile-optimised, responsive sites feature prominently in localised search results.

Save time and cost on site management

A single administrative interface can easily be optimised, using layout and workflow tools to manage the correct content, or site templates that are being used for different devices. Editorial staff can concentrate on producing content appropriate for each device, maximising the benefit and minimising what can be a huge editorial administrative overhead.

Enhance user’s offline browsing experience

The offline browsing capabilities of HTML5 means that sites can be easily accessed ‘on the go’. Contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.
Responsive design keep you ahead of the trend. The demand for media-rich mobile internet and apps is burgeoning, so several important implications must be addressed – development and maintenance costs, visibility in search engines and better conversion rates.

Tablet and smartphone sales are exploding. Responsive design is key, and content consumption on mobile devices will only continue to increase. Pocket App’s talented designers and developers have worked on a number of responsive web design projects. So if you are either looking at developing an amazing responsive webpage or want your existing website to be viewed on every device available, we will make sure it’s done the right way.

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