Pocket App Named Finalist at the BIMA Awards 2025

We’re excited to share that Pocket App, together with our client Optime, has been shortlisted as a finalist at the BIMA Awards 2025.

With more than 150 judges reviewing hundreds of submissions across the UK digital industry, making the shortlist is a significant achievement. It’s a recognition of the innovation, collaboration, and impact that our joint work with Optime is having in the sector.


Why This Year is Special

This year’s ceremony promises to be an unforgettable one. Not only will the winners of Bronze, Silver, and Gold be revealed, but BIMA will also be marking its 40th anniversary , four decades of celebrating digital brilliance and the people behind it.

For us at Pocket App, this recognition is about more than just an award , it’s about the partnerships that make transformative projects possible. Working alongside Optime has been an inspiring journey, and this finalist spot reflects the hard work, creativity, and shared vision both teams have poured into the project.


Celebrating the Pocket App + Optime Collaboration

At the heart of this achievement is the partnership between Pocket App and Optime. From early discovery sessions through to launch, both teams worked hand-in-hand to design and deliver a solution that not only meets business needs but also creates meaningful impact for users.

This finalist recognition reflects the strength of that collaboration: combining Optime’s deep industry expertise with Pocket App’s experience in user-focused digital innovation. It’s proof that when great ideas and execution come together, the results can stand alongside the very best in the industry.


A Thank You to Our Clients and Partners

We’d like to thank our colleagues at Optime for their trust, collaboration and innovation. Together, we’ve been able to deliver solutions that push boundaries and deliver measurable impact. Recognition at this level wouldn’t be possible without that partnership.


What’s Next?

The awards ceremony takes place in London on Thursday 20th November, where we’ll join peers across the industry to celebrate both our category success and BIMA’s milestone birthday. Whether we take home Bronze, Silver, or Gold, being named a finalist alongside Optime already feels like a win.