First impressions shape the entire relationship between a user and a mobile app. When onboarding is clear, helpful, and aligned with user needs, people feel confident and willing to explore. When onboarding is confusing or overwhelming, they hesitate, lose trust, or close the app entirely. Most churn happens within the first one or two sessions, …
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Dark mode has evolved from a design trend into an expectation. Beyond aesthetics, it offers practical benefits, from reduced eye strain to extended battery life. But implementing it well requires more than just switching colours. Understanding the User Benefit For many users, dark mode feels comfortable and modern. It reduces glare in low-light environments and …
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We’re thrilled to announce that our client Optime Group has taken home Gold at the BIMA Awards 2025 for their groundbreaking workforce management platform, Elevate, developed in partnership with Pocket App. This year’s BIMA Awards marked a milestone 40th anniversary, celebrating four decades of digital brilliance. Against such strong competition across the UK’s creative and technology sectors, Elevate’s Gold award is a powerful …
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With user acquisition costs rising, effective monetisation is more important than ever. But in 2025, it’s no longer just about ads or one-off purchases, it’s about creating value users are willing to pay for. Subscription Models Take Centre Stage Subscriptions provide steady revenue and encourage ongoing engagement. But to succeed, the model must be transparent …
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What makes some apps irresistible? Behind every addictive experience lies a blend of psychology, design, and empathy. Understanding how users form habits is the key to building apps they love and keep returning to. Understanding Motivation Successful apps tap into intrinsic and extrinsic motivation. Whether it’s achievement, connection, or curiosity, aligning features with human drives …
Continue reading “The Psychology of App Stickiness: What Keeps Users Coming Back”
Every app starts as an idea—but not every idea translates into business success. Measuring ROI in app development is about linking creativity with commercial outcomes. For businesses, understanding what drives return is essential for sustainable growth. Defining Success Metrics Early Before writing a single line of code, define what success looks like. Are you aiming …
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Getting users to download your app is only half the battle. The real challenge lies in keeping them engaged and turning those first-time users into loyal advocates. In an increasingly crowded app ecosystem, user retention is the true measure of long-term success. Designing for the First Impression A user’s first experience sets the tone for …
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We’re delighted to share that our clients Optime Group and TDS have both been recognised at this year’s Digital Impact Awards, receiving awards across the categories they were nominated for. The Digital Impact Awards celebrate excellence in digital communications, recognising brands and agencies that use digital platforms to create measurable impact. To see two of our long-standing client collaborations celebrated …
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Progressive Web Apps (PWAs) combine the reach of the web with the performance of native apps. They can be installed on devices, work offline, and deliver push notifications – all while bypassing app stores. In this blog, we explore the role PWAs play in the mobile ecosystem and why businesses are adopting them. Advantages of …
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We’re thrilled to announce that our client Optime Group has won the Best Use of Technology award at the TIARA Recruitment Awards 2025 for their innovative workforce management platform, Elevate. The TIARA Awards celebrate excellence, growth, and innovation across the recruitment sector, recognising organisations that are transforming the industry through outstanding strategy and execution. This category highlights businesses that harness technology to …
