Author Archives: Pocket App

The rise of ChatGPT apps and the failings of the stores’ moderation process

The recent flood of fake ChatGPT apps on the Google Play and App Store has highlighted the failures in the stores’ moderation processes. ChatGPT, a natural language processing tool created by OpenAI, is a valuable tool that enhances conversational AI for search and everyday work tasks. However, a number of developers have taken advantage of …

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Importance of mobile apps for small business in 2023 & beyond

Mobile apps have become an integral part of our daily lives, with many of us relying on them for everything from communication and socialisation to banking and shopping. But while the benefits of mobile apps are well known to consumers, businesses in the UK are just starting to tap into the potential of these powerful …

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The shift towards first-party data and the cookie-less future

Collecting first-party data is a big priority for most major brands nowadays, and it’s not just us at Pocket App saying it. Kantar and Google just published a study in which 155 retailers explain why apps are so important to drive customer loyalty and lifetime value. See the study here: https://www.kantar.com/north-america/campaigns/why-retailers-are-investing-in-apps-to-fuel-business-growth 86% of the retailers …

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Whats right for you React Native or Native

Android and iOS have their own coding languages, and native app development refers to creating an app that will run only on the target platform. The latest statistics* show a perfect 50/50 split between iOS and Android users in the UK. Therefore, brands need to be present in both the Play Store and the App …

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The Best Privacy Apps for Android Users

There are already many native Android settings and built-in software that protects Android devices from certain malware and security threats. There are, however, some additional third-party apps that can add another protective layer to your device if you feel it is necessary. Here is a list of our recommendations: Privacy Dashboard: If you are still …

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The Importance of Inclusive Design

Designing inclusively is an important and effective approach that we use to improve experiences for users of any background, identity, or experience. Within the tech industry, a growing number of UX professionals like Pocket App are driven to create and produce products that are truly inclusive for a wide range of users. The moment users …

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An increase in the need for small business apps

Top Design Firms, a resource for finding creative agencies, has published that almost half (48%) of small businesses currently have mobile applications to connect with customers. There has been a significant increase in mobile app usage among small businesses this year, as shown by the 16% increase from last year. In addition to this, around …

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Design trends in 2022 -What we think you should look out for.

Mobile UI design trends are always changing every year with new technologies and new approaches on design. The growth of mobile applications has increased, with many designers keeping up with the newest trends on the market. With many different types of articles, stating a variety of mobile trends, we have highlighted a selection of design …

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A very successful evening for Pocket App at the Digital Impact Awards

After almost 2 years of virtual events, Zoom calls and work from home, there is no better feeling than attending an award ceremony with your clients and partners. The team was all dressed up and headed to the Park Plaza Riverbank in London on November 25 to attend the Digital Impact Awards ceremony with our …

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