If you think that SEO (Search engine optimisation) for websites is very confusing, ASO (App Store Optimisation) the equivalent for mobile apps is basically dark arts! No one has really cracked the code yet… However, you can increase your chances of getting downloads by simply making the listing page of your app in the stores …
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At Pocket App, we always tell our clients that getting an app in the stores is only the beginning of the journey. In a fast-changing mobile landscape, keeping an app alive and going is not an easy task. If your app hasn’t been updated for 2 years, it is considered “abandoned” And the latest report from …
User retention is one of the biggest challenges for app developers. Apps Flyer recently published a report stating that half of Android apps are uninstalled within 30 days of download in 2022. And half of those were deleted within the first 24 hours. Looking at categories, games suffer from the highest uninstall rate at 66%, …
Accessibility in mobile app design is crucial for ensuring that everyone, regardless of ability, can use and benefit from the app. It is not only a moral responsibility but also a legal requirement under the Equality Act 2010 in the UK. This applies to both consumer-facing apps and internal apps that are used within businesses. …
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Artificial intelligence (AI) is becoming increasingly prevalent in businesses, with applications ranging from automating mundane tasks to making important decisions. However, as the use of AI grows, so does the potential for mistakes. The question of who is responsible when AI makes mistakes is a complex one, with multiple stakeholders involved. An example of what …
In today’s digital age, customers have come to expect seamless and convenient experiences when using apps and mobile websites. However, a recent study has found that a poor user experience can have a significant impact on a business’s bottom line. According to the study, 55% of customers will not return to an app or mobile …
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The recent flood of fake ChatGPT apps on the Google Play and App Store has highlighted the failures in the stores’ moderation processes. ChatGPT, a natural language processing tool created by OpenAI, is a valuable tool that enhances conversational AI for search and everyday work tasks. However, a number of developers have taken advantage of …
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Mobile apps have become an integral part of our daily lives, with many of us relying on them for everything from communication and socialisation to banking and shopping. But while the benefits of mobile apps are well known to consumers, businesses in the UK are just starting to tap into the potential of these powerful …
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Collecting first-party data is a big priority for most major brands nowadays, and it’s not just us at Pocket App saying it. Kantar and Google just published a study in which 155 retailers explain why apps are so important to drive customer loyalty and lifetime value. See the study here: https://www.kantar.com/north-america/campaigns/why-retailers-are-investing-in-apps-to-fuel-business-growth 86% of the retailers …
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Android and iOS have their own coding languages, and native app development refers to creating an app that will run only on the target platform. The latest statistics* show a perfect 50/50 split between iOS and Android users in the UK. Therefore, brands need to be present in both the Play Store and the App …
Continue reading “Whats right for you React Native or Native”
