Accessibility in mobile app design is crucial for ensuring that everyone, regardless of ability, can use and benefit from the app. It is not only a moral responsibility but also a legal requirement under the Equality Act 2010 in the UK. This applies to both consumer-facing apps and internal apps that are used within businesses. …
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Artificial intelligence (AI) is becoming increasingly prevalent in businesses, with applications ranging from automating mundane tasks to making important decisions. However, as the use of AI grows, so does the potential for mistakes. The question of who is responsible when AI makes mistakes is a complex one, with multiple stakeholders involved. An example of what …
In today’s digital age, customers have come to expect seamless and convenient experiences when using apps and mobile websites. However, a recent study has found that a poor user experience can have a significant impact on a business’s bottom line. According to the study, 55% of customers will not return to an app or mobile …
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The recent flood of fake ChatGPT apps on the Google Play and App Store has highlighted the failures in the stores’ moderation processes. ChatGPT, a natural language processing tool created by OpenAI, is a valuable tool that enhances conversational AI for search and everyday work tasks. However, a number of developers have taken advantage of …
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Mobile apps have become an integral part of our daily lives, with many of us relying on them for everything from communication and socialisation to banking and shopping. But while the benefits of mobile apps are well known to consumers, businesses in the UK are just starting to tap into the potential of these powerful …
Continue reading “Importance of mobile apps for small business in 2023 & beyond”
Collecting first-party data is a big priority for most major brands nowadays, and it’s not just us at Pocket App saying it. Kantar and Google just published a study in which 155 retailers explain why apps are so important to drive customer loyalty and lifetime value. See the study here: https://www.kantar.com/north-america/campaigns/why-retailers-are-investing-in-apps-to-fuel-business-growth 86% of the retailers …
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Android and iOS have their own coding languages, and native app development refers to creating an app that will run only on the target platform. The latest statistics* show a perfect 50/50 split between iOS and Android users in the UK. Therefore, brands need to be present in both the Play Store and the App …
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There are already many native Android settings and built-in software that protects Android devices from certain malware and security threats. There are, however, some additional third-party apps that can add another protective layer to your device if you feel it is necessary. Here is a list of our recommendations: Privacy Dashboard: If you are still …
We live in a world where a digital presence is essential, it has become a non-negotiable part of the digital world we are in. The shift into a digital space has created a new importance for mobile applications to be a functional part of life and business. A mobile application that is easy to understand …
Continue reading “5 Important Features That Make a User-Friendly App”
Designing inclusively is an important and effective approach that we use to improve experiences for users of any background, identity, or experience. Within the tech industry, a growing number of UX professionals like Pocket App are driven to create and produce products that are truly inclusive for a wide range of users. The moment users …
