Pocket App is always on the lookout for innovative solutions to improve the mobile app development experience for our clients. We understand the importance of keeping up with the latest technologies, and that’s why we have been exploring the use of AI in mobile apps. Specifically, we have been using ChatGPT and other AI models …
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Embarking on the app development journey is both exciting and challenging, particularly for startups. At Pocket App, we have supported many of them during that process and unfortunately, we have also seen promising startups stumble. From our experience, we have listed five common mistakes made by startups during app development and provided tips to help …
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Keeping your business ahead of the competition is crucial but it is not an easy feat. One way to do this is through the development of a mobile app which can unlock significant improvements on both internal operations and consumer-facing solutions. Here at Pocket App, we worked on 300+ mobile projects and we have identified …
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If you think that SEO (Search engine optimisation) for websites is very confusing, ASO (App Store Optimisation) the equivalent for mobile apps is basically dark arts! No one has really cracked the code yet… However, you can increase your chances of getting downloads by simply making the listing page of your app in the stores …
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At Pocket App, we always tell our clients that getting an app in the stores is only the beginning of the journey. In a fast-changing mobile landscape, keeping an app alive and going is not an easy task. If your app hasn’t been updated for 2 years, it is considered “abandoned” And the latest report from …
User retention is one of the biggest challenges for app developers. Apps Flyer recently published a report stating that half of Android apps are uninstalled within 30 days of download in 2022. And half of those were deleted within the first 24 hours. Looking at categories, games suffer from the highest uninstall rate at 66%, …
Accessibility in mobile app design is crucial for ensuring that everyone, regardless of ability, can use and benefit from the app. It is not only a moral responsibility but also a legal requirement under the Equality Act 2010 in the UK. This applies to both consumer-facing apps and internal apps that are used within businesses. …
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Artificial intelligence (AI) is becoming increasingly prevalent in businesses, with applications ranging from automating mundane tasks to making important decisions. However, as the use of AI grows, so does the potential for mistakes. The question of who is responsible when AI makes mistakes is a complex one, with multiple stakeholders involved. An example of what …
In today’s digital age, customers have come to expect seamless and convenient experiences when using apps and mobile websites. However, a recent study has found that a poor user experience can have a significant impact on a business’s bottom line. According to the study, 55% of customers will not return to an app or mobile …
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The recent flood of fake ChatGPT apps on the Google Play and App Store has highlighted the failures in the stores’ moderation processes. ChatGPT, a natural language processing tool created by OpenAI, is a valuable tool that enhances conversational AI for search and everyday work tasks. However, a number of developers have taken advantage of …
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