Pocket App CEO Paul Swaddle talks about mobile users neglecting text message in favour of a modern and shiny App
In 2015, some 66% of adults and a staggering 90% of 16-24 year olds in the UK owned a mobile phone, and businesses are scrambling to utilise this to improve their services, get a leg up on their competitors and ultimately win customers, and the gaming industry is no different. Despite the plethora of customer …
