Google’s digital marketplace for mobile applications, music, movies and books is merging under a new name in an effort to enhance user experience. Google has rolled out new branding for its store, revealing that Android Market, Google Music and the Google eBookstore will now become part of Google Play.
Google Play will become the single destination for all of the company’s buyable content. Accordingly, the standard Android books, music, and video apps will become Google Play Books, Google Play Music, and Google Play Movies. But it’s not just about devices. Google Play is meant to bring together the company’s content offerings in both mobile and browser.
Google Digital Content director Jamie Rosenberg in a blog post said Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to users, and users never have to worry about losing them or moving them again- matching Apple’s iCloud and iTunes Match offerings.
The marketplace will become a portal for users to download and interact with their music, films, books and apps from their phones, tablets and elsewhere on the web. With Google Play, the company hopes more people, who went to the old Android Market to buy mobile apps, will start noticing other types of content and consider buying an electronic book or album, too. The revamped store can be found on the Web at http://play.google.com .