The Q1 2013 numbers for Mobile Applications Stores are in, & downloads, app store revenues continue to grow at a rapid pace. According to Analyst firm, Canalys the top four app stores in the world (Apple, Google Play, BB World & Windows) generated a staggering $2.2 billion in total revenue from 13.4 billion downloads in Q1 2013.There was a 9% increase in terms of revenue (paid apps, in-app purchases and subscriptions) for the major app stores when compared to Q4 2012. Downloads saw an 11% increase over the previous quarter.
While Apple had 40% (5.3 billion) of the total downloads, it shared 74% ($1.6 billion) of the total revenue. Google on the other hand had 51% (6.8 billion) of the total downloads but contributed only 20% ($ 44 million) in the total app revenue generation for the quarter. These numbers give us clear idea as to how both these giants have their own strategies to be successful in the mobile market. Microsoft & Blackberry both contributed in single digits in both number of downloads & revenue generation.
Developed markets like North America 6% (D) & 8% (R) & Europe 8% (D) & 10% (R) also saw an increase in both categories. Analysts point out that Blackberry & Windows both have to come up with innovative and fresh content for them to proactively challenge the dominance of Apple & Android. With Windows 8 launched and more recent BB10 OS, these companies have been able to attract consumers to their platform. This can mean only one thing, the battle to become the best OS is just starting to heat up
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