Pocket App’s Senior Product Manager John Radford, recently spoke at Fiagro Digital’s Mobile Seminar, held at the Hospital Club. The event featured a panel of experts discussing key aspects of mobile design, m-commerce strategy and share their own insight and case studies.
John provided his insights on the topic of Reusable Template vs Bespoke Development. During his presentation John reviewed two client case studies taking different approaches: the Media Trust Conference App, a template approach making subsequent events very cost effective, and W-Hotels, a bespoke application approach using advanced geo-caching across multiple platforms.
Click here to see John’s presentation if you’ve missed us at the event!