It has taken considerable time for businesses and brands to embrace the potential of the Internet. Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service.
The time has come to seriously consider integration of mobile-friendly versions of all mission-critical assets: applications, data, the website, communications, demos, sales materials, customer service.
The mobile web statistics shows interesting facts like 48% web experiences start on search engines, and 89% of time is spent on mobile apps mostly by men over women which highlights that mobile is a very effective medium in the recent time.
The big thing about mobile web is responsive and adaptive websites. Responsive web design allows you to have a single website that automatically fits the screen size of the device on which it is being viewed and an adaptive web design is designed specifically for mobile devices considering all the limitations and opportunities of the platform.
Responsive may slightly have an edge over Adaptive sites. However both have their set of Positives and Negatives. Just to throw a light on few; Responsive web design is a single website across all devices hence it’s easy to maintain, Adaptive web design is specifically mobile optimized so it loads better and faster on the mobile devices. In can of Responsive UX may have an issue since mobile experience is different to web. In case of Adaptive 2 or more websites need maintenance.