Pocket App continues business momentum with this international partnership
London – 4th March, 2015 – Pocket App, the UK’s largest independent app developer, is proud to announce a new partnership agreement with MBuzz, the leading provider of Technology Media and Telecommunications (TMT) in the Middle East and North Africa (MENA) region.
Founded in 2007 and with more than 1 million subscribers in Saudi Arabia, Riyadh based MBuzz has a long established track record in connecting the local market to the world and building long lasting relationships with telecom operators. MBuzz provides creative online and mobile services, and GSM solutions with smart, easy-to-use, clear and secure methods, making mobile faster, easier and more accessible to those in the region. It is this expertise that Pocket App will look to leverage as it continues to expand its international footprint and source new business opportunities in the Saudi region.
Stefanos Nicolaou, CEO, MBuzz comments: “We are delighted to be partnering with Pocket App. After a long process of identifying through predefined criteria on whom should partner with us we found PocketApp. We encourage on leveraging best practices that would enhance the experience and up scaling of professional services in the Kingdom. As Saudi Arabia is a unique and dynamic market we only want to provide the best of the best. Our clients define the market and our clients are the ones, which are requiring this offering. We’ve have been assessing Pocket App for a while now and believe it has a huge amount of knowledge and expertise in mobile apps and mobile technology in general. Their references say it all.”
Over the last 15 years the Middle East has witnessed key technology, and in particular mobile, shifts which have transformed the way we shop and do business. The region’s extremely young demographic (44% of the population are under 20 years old) is undoubtedly a key driving factor for the increasing levels of digital engagement we are witnessing, with over 125 million people online and over 53 million actively using social media networks. This means that the region has one of the highest mobile penetration rates in the world and leads when it comes to smartphone adoption.”
According to data from research organisation, Statista, the United Arab Emirates is the country with the highest smartphone penetration rate in the world with 73.6% of its population using smartphone devices. In 2014, some of the most advanced markets in the Middle East region include United Arab Emirates (55%) and Saudi Arabia (54%). Such penetration rates are higher than many developed countries and markets. For instance, the average for Southern Europe stands at just 45%, while Western Europe has about half its connections on mobile broadband networks and in Northern Europe around three in five connections are mobile broadband.
Continuing the strong business momentum Pocket App enjoyed in 2014, which saw it increase its business revenue by 30%, move its London office to larger premises in Whitfield Street following a 50% growth in staff, and increase the headcount in its Mumbai office from 55 to 90, Pocket App is now expanding into yet another territory. Additionally it has plans to open at least two other offices internationally over the next three months, via its partner network.
Andrew Hull, Strategy Director, Pocket App commented, “We have had a great start to 2015 as we continue to expand and grow our business. As well as being experts in mobile technology with over 15 years’ experience in this market, we realise the importance of a collaborative development approach not only with our clients but also with our partners, especially as we enter new territories. This partnership with MBuzz, who are clearly experts in the region, will prove invaluable to us as we leverage its expertise in the local markets to identify opportunities.”
About Pocket App
Pocket App is the UK’s largest independent app developer designing, developing and distributing award-winning mobile apps. Founded in 2010, Pocket App’s senior executives collectively have over 30 years’ experience in the mobile industry having worked in partnership to deliver projects for large telcos, as well as a vast array of leading brands and marketing agencies. Pocket App is a recognised specialist multi-platform application provider, designing mobile apps and mobile solutions. For further information please visitwww.pocketapp.co.uk of follow us on Twitter @PocketApp.
About MBUZZ Insights and Solutions
MBUZZ Solutions and Insights is one of the largest content providers and data Delivery Company in the Kingdom of Saudi Arabia. Having expanded in the Middle East it has managed to mark a strong name across the region with its presence and is positioned as a regional ‘think’ tank that facilitates the provision of state of the art solutions, which incorporate innovation, best practices and leveraging examples, reaching out across the global arena. MBUZZ Solutions and Insights provide turn- key end-to-end solutions that validate and capture the challenging need of the markets as they evolve in this complex framework. Having build capabilities on providing a solution-based approach to each client it caters specific solutions to captivate client needs as per the requirements and Voice of Customer (VOC). Understanding the market dynamics is significant and MBUZZ Insights and Solutions have established a pioneer force bringing the latest and most compelling solutions/ technologies to the region.