Pocket App CEO Paul Swaddle talks about how apps are considered as throwaway accessories after one use. Recent research conducted by web hosting company 34SP.com, which surveyed 1,000 UK mobile users, found that two in five said they deleted apps from their smartphone “often”. One in five even noted that they regularly delete apps within three months of downloading them. All of these statistics leave software on mobile devices looking pretty disposable.
A major factor behind these statistics is the storage constraints of mobiles, especially on cheaper devices with small amounts of on-board memory. However, many businesses invest a lot of time, resources and money into creating innovative apps for their customers, in the hope of hooking them for the long-term, and then the app fails almost immediately.
Why is this? It all comes down to the quality of the app, ease of use, the consumer experience and its usefulness. According to Helpshift, the number one reason users delete apps is if they display an error or crash when downloading. Other reasons apps are deleted is that they either don’t launch or are slow to launch, or quite simply.
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