Pocket App’s CEO talks about how charity sector needs to go on a Digital Transformation journey

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Pocket App’s CEO Paul Swaddle talks about how charity sector needs to go the digital way considering every vertical be it finance, insurance, utilities is adopting the new phrase ‘Digital Transformation’.

Paul has illustrated a prime example of how a relatively low cost digital change can have a dramatic impact is a project Pocket App undertook in support of The Sun newspaper’s Poppy Appeal campaign in 2014. Pocket App created a new mobile app which allowed users to make a donation by text message to the Royal British Legion’s campaign to support UK Armed Forces, veterans and their families. Once they had donated, users received an in-app poppy which they were able to share via social media or download to set as their mobile phone wallpaper. Pocket App had just three weeks to design, develop and get it into app stores and within just a week of deployment, the app was downloaded over 30,000 times and raised over £60,000 for the Poppy Appeal.

Many charities can take huge leaps forward just by being really focused on small, fundamental organisational changes.

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