Pocket App is delighted to announce the launch of its new ‘London Lab’. This hands-on, creative hub is sited in funky new offices in Holborn and will enable the Pocket App development team, its partners and customers to co-collaborate.
Partners and customers involved in the ‘London Lab’ include Volume, a global provider of digital content, technology and innovation, supporting some of the world’s biggest brands, Cab:app, who with the help of Pocket App have just launched a new national cab hailing solution that is set to take the market by storm, and digital media agency Disruptive Media. All three companies are the first to establish themselves in the ‘Lab’ with more expected to join this creative hub over time. Close proximity to customers and partners is designed to foster an exciting environment where Pocket App can nurture and grow fledgling ideas.
Keen to differentiate itself in the ultra-competitive app developer landscape, Pocket App is a major innovator and has led the way with a number of new approaches to app development, the London Lab being one of its latest advancements. Already known as a pioneer of low cost, offshore agile mobile app development, Pocket App is using the London Lab as a way of knowledge sharing and working together to bring ground-breaking new innovations to market. By creating this collaborative space, Pocket App will road test ideas and develop new approaches to traditional app thinking.
Gemma Hood, Chief People Officer at partner Volume, who is moving into the Lab commented: on “We are very proud to announce the opening of our London Lab in partnership with Pocket App. The inspired development work that we have undertaken with Pocket App is proving a great success and we are very glad to know that we will be able to continue this relationship and work even more closely with Pocket App as we grow our presence in the city.”
Another key element of Pocket App’s differentiation lies in the variety and depth of the company’s client base, which includes agencies, corporates, brands and mobile operators in diverse industries across the globe. Pocket App has built a team that has expertise across the whole mobile ecosystem. This has included building a large team in India within the framework of a high quality control, London-based management team, using intelligent outsourcing where appropriate.
Pocket App’s innovative approach has resulted in rapid growth over the past four years. Pocket App is now the leading independent in the sector, delivering consistent year-on-year sales growth of 50%. The company now employs over 75 people globally.
Paul Swaddle, CEO of Pocket App, concludes: “We constantly strive to challenge the status quo and keep one step ahead of the competition. The Lab gives us a larger, more inventive environment in which to design brilliant apps for our clients. We are confident that not only will the Lab strengthen relationships with our existing partners, the Lab will also be a shining hub of innovation for the industry that will pave the way for new and exciting digital opportunities.”