80% of time spent on mobile apps


The latest research shows apps are responsible for more than 80% of the time spent using mobile devices, with some countries reaching 95%. The enlightening data comes from ComScore’s new Global Digital Future in Focus report for 2018.

Argentina tops the data at 95% of mobile time on apps closely followed by Mexico with 94%. Malaysia, Brazil, and Germany all have 90% or more recorded. ComScore. Italy, Spain, India, France, and Indonesia all hover around 88% or 89%.In the United Kingdom, it’s 83% — the lowest recorded by the full Global Digital Future in Focus report can be downloaded here.