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Coca Cola – Go U

The Challenge

Go-U was created by Pocket App for Coca-Cola to use in various university campuses across America to promote healthy living and eating.

The app allows for engagement with the students and university to promote and reward students for making healthy choices. The app is currently being tested across a number of universities across The United States.

Our Approach

The team at Pocket App developed an innovative gamification driven platform to help users improve their wellbeing by rewarding healthy choices. The students unlock rewards and progress through a series of gamification mechanics in order to unlock discounts at their local stores and fitness establishments. The app helps students improve aspects of their day to day life such as healthy eating, exercising and personal development.

The personalised approach to this app provides students of each university with a different and unique user experience, tailored to replicate their universities branding and mascots.