step App

4 steps away to making your app a success…

23 April 2014

Want to be the most seen? What you need is a simple and effective app marketing strategy. Not many people realise how important the PR role is in this process, it’s not just about sending out emails and brief press releases. PR could actually be…

just eat

Just Eat rises on London Stock Exchange Debut

4 April 2014

The simple idea of Don't Cook, Just Eat! Has made the company worth nearly 1.5billion. Just Eat is an online service where customers can order from their local takeaways.  It's become so…


Industry Insights- Progressive Reduction & Experience Decay

13 February 2014

Last year, Flat Design has prompted design principles to be simpler and cleaner, and generally encouraged a reduction of design. Continuing with this design Era, new UI and UX methods have been…


Industry Insights- The Opportunities For Health-Focused Mobile Apps

30 January 2014

In our second industry insight report we will be looking into the current state of mobile health and the vast opportunities it brings. mHealth is one of the fastest growing areas in…


Industry Insights – iBeacons

11 December 2013

Introducing our inaugural industry insight report! Once a month we will be giving our insight in to the latest mobile technology and industry trends.  We shall begin with a look in to…