News

7 reasons why you should develop a mobile app for your business

, , 20 March 2023

Keeping your business ahead of the competition is crucial but it is not an easy feat. One way to do this is through the development of a mobile app which can unlock significant improvements on both internal operations and consumer-facing solutions. Here at Pocket App,…

App Store Listing Optimisation: a simple way to get more app downloads

If you think that SEO (Search engine optimisation) for websites is very confusing, ASO (App Store Optimisation) the equivalent for mobile apps is basically dark arts! No one has really cracked the…

The importance of maintaining apps

, 28 February 2023

At Pocket App, we always tell our clients that getting an app in the stores is only the beginning of the journey. In a fast-changing mobile landscape, keeping an app alive and…

The challenge of user retention

, , 14 February 2023

User retention is one of the biggest challenges for app developers. Apps Flyer recently published a report stating that half of Android apps are uninstalled within 30 days of download in 2022.…

Accessibility in apps is a must – both morally & legally

, , 9 February 2023

Accessibility in mobile app design is crucial for ensuring that everyone, regardless of ability, can use and benefit from the app. It is not only a moral responsibility but also a legal…