The Growing Importance of App Localisation in a Global Market
09/10/2025
The mobile app market is global by default. A product launched in one country can reach users across continents in days. But without localisation, adoption
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The mobile app market is global by default. A product launched in one country can reach users across continents in days. But without localisation, adoption
We’re excited to share that Pocket App, together with our client Optime, has been shortlisted as a finalist at the BIMA Awards 2025. With more than
With mobile apps shaping how we connect, shop, work, and relax, developers hold significant influence over daily life. That influence comes with responsibility. Ethical app
When mobile app stores first launched, success often came down to timing and novelty. Today, with millions of apps competing for attention, visibility is no
Over the past few years, dark mode has evolved from a niche preference to a mainstream feature across operating systems, apps, and websites. Users now
As voice-activated technology becomes increasingly mainstream, mobile apps are evolving to accommodate this new form of user interaction. From smart assistants to voice-activated search, the
In the ever-evolving world of mobile technology, a powerful trend is reshaping how users interact with digital services: the rise of super apps. Originally popularised
Every tap, swipe, or click in a web or mobile application has an environmental footprint. With data centers and networks powering our digital world, the
Mobile app interfaces have come a long way in a relatively short period. What began as attempts to replicate physical experiences on digital screens has
In today’s connected world, mobile apps are a central part of daily life. From finance to healthcare to social communication, apps store and transmit a
