Technology

Apple, the tech giant known for revolutionizing consumer electronics, has taken a new step into the future of augmented reality (AR) with the launch of

Creating a kickass mobile app can be an involved process, but with the right approach, it can be accomplished successfully. At Pocket App, we’ve helped

Pocket App is always on the lookout for innovative solutions to improve the mobile app development experience for our clients. We understand the importance of

If you think that SEO (Search engine optimisation) for websites is very confusing, ASO (App Store Optimisation) the equivalent for mobile apps is basically dark

User retention is one of the biggest challenges for app developers. Apps Flyer recently published a report stating that half of Android apps are uninstalled

Accessibility in mobile app design is crucial for ensuring that everyone, regardless of ability, can use and benefit from the app. It is not only

Artificial intelligence (AI) is becoming increasingly prevalent in businesses, with applications ranging from automating mundane tasks to making important decisions. However, as the use of

The recent flood of fake ChatGPT apps on the Google Play and App Store has highlighted the failures in the stores’ moderation processes. ChatGPT, a

Collecting first-party data is a big priority for most major brands nowadays, and it’s not just us at Pocket App saying it. Kantar and Google