Pocket App made a memorable return to the Digital Impact Awards, showcasing the innovative Iris App developed for Crocus. Held at the Hilton Bankside, the event brought together industry leaders to celebrate excellence in digital innovation. Pocket App was thrilled to be nominated for two prestigious categories: ‘Best Use of Mobile or Corporate App’ and ‘Best Use of Digital from the Retail Sector.’ As the evening unfolded, anticipation and excitement filled the room, with the Pocket App team hopeful that the Iris App would earn recognition for its success and impact.
What is the Iris App?
The Iris App, created by Pocket App for Crocus, embodies a blend of technology and gardening passion. Crocus, the UK’s largest horticultural e-commerce platform, is known for its extensive experience and contributions to the Chelsea Flower Show. With a surge of new gardeners during the post-lockdown period—adding 3 million new enthusiasts to the community—Crocus sought to engage this younger audience by making gardening more accessible and enjoyable.
The Iris App’s Vision:
Fostering a Gardening Community: At the heart of the Iris App is a thriving community of gardening enthusiasts. Users can share their gardening projects, post photos and engage in discussions. This fosters a sense of belonging, helping gardeners connect, learn from each other, and share fresh ideas.
Seamless User Journey: Designed with an intuitive user experience, the Iris App guides users through a seamless journey and initial purchases to aftercare. This makes it easier than ever for both new and experienced gardeners to find everything they need, learn new techniques, and grow their passion for gardening.
By prioritising community-building and a user-centric design, the Iris App has successfully made gardening more engaging and accessible, encouraging the next generation of green thumbs.
Awards Night: A Night to Remember
The Iris App’s innovative features and community-focused approach earned its two nominations at the Digital Impact Awards:
- Best Use of Mobile or Corporate App
- Best Use of Digital from the Retail Sector
Facing stiff competition from top brands and innovators, the app had to stand out among the best digital solutions in the industry.
Recognition in the Retail Sector:
While the Iris App earned a commendable second place in the ‘Best Use of Digital from the Retail Sector’ category, this achievement highlighted its significant impact and popularity within the retail space, especially in engaging customers and enhancing their shopping experience. Competing with well-established names, the Iris App’s recognition demonstrated the strength of its design and approach in transforming how people connect with gardening.
The Big Win:
Best Use of Mobile App The highlight of the evening came with the announcement of the ‘Best Use of Mobile or Corporate App’ award, with Iris App being declared the winner, beating notable competitors like ITV. This victory was a testament to the collaborative efforts of Pocket App and Crocus, celebrating the innovation and creativity behind the app’s development. The award affirmed the app’s ability to blend community, user experience, and technology into a seamless and engaging digital product.
Conclusion: A Milestone Achievement
As the digital landscape continues to evolve, Pocket App remains focused on driving innovative solutions that connect users and enhance their experiences. The Iris App is just one example of how effective collaboration can lead to remarkable achievements, and we look forward to more exciting projects and milestones in the future.
