Harvard Business Review – Pocket App’s views on the ever so changing mobile landscape.

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Pocket App’s CEO Paul Swaddle had  the pleasure to be part of the latest Harvard Business Review panel session held at the Bulgari hotel on the 24th of February. Paul shared his vast knowledge and experience to help address the issue- How  Mobile is Changing the landscape for print and online media? 

Some of the burning topics discussed at the event included:

How does behaviour change for the mobile consumer of media?

Where does the mobile phenomena take us — what is its’ future impact on the desktop? 

Does the brand advertiser have a chance on a mobile platform? And what about the connection of wearables to mobile consumption of media?

The event was a great success, with great feedback from everyone who attended, with most asking for more frequent events touching on the complexities and opportunities within mobile- click here to see photos from this great session.

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The team at Pocket App is always open to share our knowledge and expertise, if you have an event you would like us to join- get in touch!

HBR Background Information

Following HBR’s recent digital revamp including a new look HBR.org and social engagement strategy to amplify content, circulation is at a record high of nearly 300K total paid circ and HBR.org has over 4m unique visitors, up from 2.9m in FY12. Using figures from September compiled by NewsWhip, HBR received 724 tweets per story, with Forbes in second place at 163. These figures help make HBR the most shared business publisher on social media with over 5 million social followers and the largest branded group on LinkedIn with over 1 million membersWe’ve now reached the point where our most popular content (Top 50 articles) on the site is primarily being read on a mobile device