Our own Design Director Jake Davis was interview recently by DesignRush on Pocket App’s Tactics Behind WWF’s 200K Downloads, 7 Awards.
With changing user preferences, app development companies should create designs with both the users and the brand in mind.
The strategy to success: seamlessly aligning a design with a brand’s unique identity while prioritising an intuitive UX design.
In this interview, Pocket App Design Director Jake Davis shares they employed a multi-faceted approach to achieve this, resulting in 200,000 downloads and seven awards for the WWF app.
Jake joined Pocket App shortly after its founding in late 2010. Throughout his tenure, he has crafted award-winning user interfaces for a wide range of mobile and web projects. Now leading the design team, Jake has collaborated with notable clients such as WWF, Sky, and Adidas, helping Pocket App leverage mobile technology in meaningful ways.
With changing user preferences, app development companies should create designs with both the users and the brand in mind.
The strategy to success: seamlessly aligning a design with a brand’s unique identity while prioritizing an intuitive UX design.
In this interview, Pocket App Design Director Jake Davis shares they employed a multi-faceted approach to achieve this, resulting in 200,000 downloads and seven awards for the WWF app.
Jake joined Pocket App shortly after its founding in late 2010. Throughout his tenure, he has crafted award-winning user interfaces for a wide range of mobile and web projects. Now leading the design team, Jake has collaborated with notable clients such as WWF, Sky, and Adidas, helping Pocket App leverage mobile technology in meaningful ways.
Over the years, Pocket App needed to evolve and keep up with rapidly changing mobile app development trends.
Jake says many clients initially wanted apps just because their competitors had them, and Pocket App overcame this by challenging briefs and focusing on the actual needs of businesses rather than just developing apps for the sake of it.
“We have built trust and long-term clients by becoming an extension of their internal term and partnering with them to ensure the product is not just delivered and launched successfully but maintained and improved by implementing a long-term roadmap,” he adds.
Now, the agency offers free app clinics to provide initial guidance and showcase its expertise to current and potential clients.
Read the full article at
https://www.designrush.com/news/pocket-apps-tactics-behind-wwf-app-success
