News
How to balance user objectives with business goals
In the development process of any app, you have two stakeholders. You have the one which is present – the app owner – and the one who isn’t – the eventual users. Both have distinct needs which often don’t line up. So how do you…
Highlights from the Apps for Enterprise Twitter Chat
On Thursday 4 October, Pocket App held a Twitter chat event, where people had chance to put any questions raised by the Enterprise App Development webcast to Co-founder Paul Swaddle (@paulswaddle) and…
Treating Retailers Like a Consumer, Not a Distribution Channel
We’re all used to the idea that ‘the customer is always right’, when it comes to ensuring consumers are satisfied with your product – and it’s a bit of wisdom has certainly…
Enterprise App Development & The Mistakes to Avoid
New Pocket App Insight Series Launches Pocket App are launching a new, interactive series of content, providing insight into the process, possibilities and pitfalls of building an app for your enterprise business.…
What Fortnite Skipping Google Play Could Mean for Enterprise Apps
Fortnite has become one of the biggest app sensations of the year, despite only being available on iOS for nearly six months. That’s recently changed, as developer Epic Games finally brought the…