We’re thrilled to announce that our client Optime Group has taken home Gold at the BIMA Awards 2025 for their groundbreaking workforce management platform, Elevate, developed in partnership with Pocket App.
This year’s BIMA Awards marked a milestone 40th anniversary, celebrating four decades of digital brilliance. Against such strong competition across the UK’s creative and technology sectors, Elevate’s Gold award is a powerful recognition of how innovation and collaboration can transform industries.
Setting a New Standard for Workforce Management
Elevate was designed to help Optime streamline operations across aviation, logistics, and hospitality sectors where managing large, dynamic workforces efficiently is critical.
The platform delivers real-time scheduling, communication, and resource management, giving teams greater visibility, agility, and control. By automating manual processes and empowering staff with the tools they need on the go, Elevate has redefined what effective workforce engagement looks like in high-pressure, fast-moving environments.
The judges praised the platform for its tangible impact, intuitive design, and ability to solve complex operational challenges through technology, earning it the Gold award in its category, Business.
Collaboration at it’s Core
From early discovery through to deployment, Pocket App worked closely with Optime to design and build a scalable, user-centric solution that aligned technology with real-world business goals.
This partnership has been defined by shared ambition – to create a platform that not only delivers operational efficiency, but also supports the wellbeing and engagement of thousands of workers each day.
Winning Gold at the BIMA Awards is a testament to the strength of that collaboration and the innovation it continues to drive.
Looking Ahead
Elevate’s success story is still unfolding. With new features, data-driven insights, and expanded integrations already in development, the platform is set to continue shaping the future of workforce technology.
Congratulations to the Optime team on this fantastic achievement, and a huge thank you for trusting Pocket App as your digital partner on this journey.
