Pocket App are proud to announce that they have been nominated for not one but two awards in the years Digital Impact Awards. The categories that Pocket App are in contention for are ‘Best Use of Mobile or Corporate App’ and ‘Best Use of Digital from the Retail Sector’. Both nominations are for the work they have done on Crocus’ Iris App over the past year.
The Client and Project
Crocus is the largest horticultural e-commerce site in the UK, who have over 20 years of experience helping people design gardens, with notable achievements including their contribution the renowned Chelsea Flower Show. Crocus reached out to Pocket App to help develop an App designed to make gardening accessible to a younger generation. Crocus capitalised on the post-lock down revival of the gardening industry, which saw 3 million new gardeners emerge- starting the catalyst for the eventual discovery, design, development and deployment of the Iris App which was entrusted to Pocket App.
The main aim for Crocus was that the app could facilitate a community of like-minded gardeners who could share their respective projects through the posting of images and updating their followers- driving discussions and enabling fresh ideas within the community. The way Crocus’ Iris App is designed helps the user journey from purchasing, aftercare and then subsequent future purchases through its easy-to-use navigation and fantastic user experience.
The success of this app has been astounding since it has been published with the KPIs metrics speaking for themselves. Since its inception, Iris App has seen 105,000 unique downloads with 17,000 monthly users, boasting some incredible metrics. Along with this, there are now a recorded 61,000 registered user accounts on the app demonstrating the sheer scale of the Iris App community. In terms of how these accounts are engaging and their active status, there are 20,000 user posts currently with that number continuing to rise. Both Crocus and Pocket App are incredibly proud of these current metrics and are continuing to constantly improve on these figures.
Looking ahead with our partnership with Crocus and overseeing the Iris App, Pocket App are hoping to continue to enhance Crocus’ online presence and set a new standard for mobile applications in the retail sector more generally.
The App’s Implementation
Given that the Iris App has been nominated for the two awards highlights Pocket App’s unique approach towards app development, optimising the user experience and ensuring KPI’s are impressive across the board.
Here’s how Pocket App achieved this.
User-Centric Design
Their focus was creating an interface that was both intuitive and visually appealing, making the world of gardening easier for users. The features within the app includes personalised plant recommendations, detailed care guides and user-friendly search functionality that simplifies the gardening process.
Enhanced Customer Engagement
The app integrates advanced analytics and customer feedback mechanisms to tailor the user experience. This, therefore, offers personalised content and recommendations, resonating with its users and fostering a deeper connection between Crocus and its customers.
Innovative Technology Integration
Using the latest mobile technology, Iris provides a smooth and efficient experience across various devices. The App ensures real-time data and cloud-based services to ensure that the user is receiving up-to-date information and is experiencing seamless performance.
The Awards
The Iris App has garnered a lot of attention since its publication, which has resulted in the App being put forward for two accolades at The Digital Impact Awards.
These annual awards honour the best digital communications work within the corporate world throughout the year. Iris has demonstrated a great use as a mobile/ corporate app as well as being an exemplary app within the retail sector.
There is a lot of great competition with these awards as The Digital Impact Awards have become more globalised with its outreach, allowing participants from around the world to participate. Given the fantastic competition, Pocket App are honoured to be partaking in this prestigious event and our hopeful that they can prevail and add additional awards to their list of accolades.
