Pocket App launches a new ‘Breast Awareness’ Mobile app

BCC blog

Pocket App, the UK’s largest independent app developer, is proud to announce the launch of a new ‘Breast Awareness’ mobile app. Available  on iOS and Android, the app has been designed as an innovative method of engaging with a wider audience via mobile to raise awareness of the symptoms of breast cancer.

The interactive app has been developed in collaboration with Breast Cancer Care, the only UK-wide charity providing support, care and information to people affected by breast cancer. It features a quiz that encourages women to become more breast aware by identifying whether a series of breast changes are the result of breast cancer or not. Dependent upon their answers, women are then provided with information educating them on the signs and symptoms of breast cancer and can share their results on social media to further raise awareness of the app and of the issues surrounding the disease.

The Pocket App team worked closely with Breast Cancer Care to meet the brief of an innovative way of digitally promoting the importance of understanding the symptoms of the disease and checking your breasts regularly, whilst also being entertaining and engaging so that users will want to take part. The app is now playing a key part in Breast Cancer Care’s mobile roadshow, which is touring England to spread the charity’s message and actively encourage people to take part.

Paul Swaddle, CEO of Pocket App, commented: “We are delighted to have been involved in this project. Over 55,000 women are diagnosed with breast cancer every year,* and so we recognise the importance of developing an app that Breast Cancer Care can use to engage with a wider audience, and to further raise awareness of the importance of checking for symptoms of the disease. We are looking forward to continuing our relationship with this remarkable charity, and we hope that there will be more opportunities for the Pocket App team to contribute to its lifesaving work.”

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