Pocket App is delighted to announce that we have been nominated in two prestigious categories at this year’s National Technology Awards. Our team’s work on the innovative Iris App, developed in collaboration with leading horticultural e-commerce site Crocus, has earned nominations in both”User Experience (UX) Technology of the Year” and “Mobile Innovation of the Year”.
This dual nomination reflects Pocket App’s commitment to delivering exceptional user experiences and innovative mobile solutions, further cementing our position as leaders in mobile app development.
About the Iris App and Our Client, Crocus
Crocus is the UK’s largest horticultural e-commerce platform, with over 20 years’ experience in garden design and notable accolades including their involvement in the celebrated Chelsea Flower Show. With the gardening sector experiencing a post-lockdown surge—welcoming over 3 million new gardeners into the fold—Crocus approached Pocket App with a clear vision: to develop a digital platform that would resonate with a younger generation, making gardening accessible, interactive, and enjoyable.
Thus, the Iris App was born, crafted through Pocket App’s established approach: Discovery, Design, Development, and Deployment. Iris facilitates the creation of an engaged community of gardening enthusiasts who can easily share their garden projects, post images, connect with like-minded individuals, and exchange gardening tips and inspiration.
The seamless design of Iris enhances the entire customer journey—from initial plant purchases through aftercare, and ultimately to future transactions. Its intuitive navigation and exceptional user experience stand as a testament to our user-centric approach.
How Pocket App Delivered an Award-Worthy Experience
i. Intuitive, User-Centric Design
The Iris App was meticulously crafted to provide users with an intuitive and visually appealing interface, ensuring an accessible introduction to gardening for beginners and enthusiasts alike. Features such as personalised plant recommendations, detailed care instructions, and easy-to-navigate search capabilities simplify gardening tasks, making it a delight for all users.
ii. Enhanced Customer Engagement
At Pocket App, we understand that user engagement is central to success. The Iris App leverages sophisticated analytics and integrated feedback tools, allowing Crocus to offer highly personalised content and tailored recommendations. This deepens customer relationships and transforms casual users into passionate gardening advocates.
iii. Innovation through Technology
We incorporated cutting-edge mobile technologies to ensure that Iris delivers smooth and efficient performance across all devices. Real-time updates and cloud-based functionality ensure users always have the latest gardening insights and recommendations at their fingertips, contributing significantly to customer satisfaction and app effectiveness.
Recognition at the National Technology Awards
The National Technology Awards celebrate excellence in digital innovation within the corporate and retail sectors, attracting entries from around the globe. The Iris App has been recognised for its excellence in both “User Experience (UX) Technology of the Year” and “Mobile Innovation of the Year” categories—an impressive feat given the scale and quality of international competition.
Pocket App is incredibly proud of our nominations, reflecting our dedication to quality, innovation, and client success. We eagerly await the results and hope to bring home these prestigious awards.
Stay tuned and wish us luck as we continue to push the boundaries of mobile technology!
