The app was strategically soft launched to a select group of users, allowing us to gather valuable feedback and identify potential areas for refinement before the full-scale release. This approach provided an opportunity to test the app’s core functionalities in a real-world setting, ensuring that both the content delivery system and user interface performed as expected. By closely monitoring user interactions and collecting insights, we were able to address any issues and make necessary improvements. This iterative process not only enhanced the app’s stability and usability but also ensured that the final launch provided a smooth transition from the previous campaign to the newly launched platform.

Pocket App remains an ongoing partner with the Church of England, continuously collaborating to enhance the app and introduce new updates and features that further enrich the user experience. Our commitment to refining the platform ensures that it stays relevant, responsive, and aligned with the evolving needs of both the Church and its community. Building on the success of this project, we have since taken on two additional initiatives with the Church of England, further strengthening our relationship. We look forward to continuing this partnership, leveraging our expertise to support the Church’s digital transformation and contribute to its mission through innovative technology solutions.