To get the best results from apps, businesses must do rigorous testing before launch


Businesses from all industry areas are not making the most of the wealth of benefits offered by building and maintaining useful and functional mobile applications. This is despite an overwhelming majority of businesses say that the use of apps was ‘integral’ to their operations.

Accenture’s researchers quizzed 2,000 IT decision makers to produce its report: Spotlight on Mobile Apps. Its data revealed that while 82% saw mobile applications as integral to their organisation, a mere 52% were employing a testing programme to include user feedback during the design and build stage of app development, and only 48% were conducting usage reporting or using any kind of analytics to understand pain points in live apps. Security was identified as a particular point of concern by many, with 49% citing it as the greatest challenge faced when managing and developing apps. The other major challenges cited were performance issues(37%), such as crashing and bugs, although over half had implemented some kind of bug fixing or tracking system.

Testing of mobile application has become very important and a point of concern for the app developers. If the mobile testing is done in a proper manner, the number of bugs can be significantly reduced and apart from that, proper mobile application testing lets you identify the bugs right at beta stage of the development lifecycle. This saves the reputation of the app in the market, and makes it possible to succeed and reach business goals. User experience and app performance is more important than ever. The research shows business leaders clearly need to raise their game in app management to make sure they make the most of their investment.

Pocket App has a talented team of Quality Assurance engineers and they ensure every app delivered is bug free and gives the best user experience.